Our Origins and Evolution
Gurly Media Group NZ has been operating since 2023, proudly based in Auckland, New Zealand. Originally founded as a Control Hardware NZ in 2011 focused on electronics and digital media. Gurly Media has since evolved into a forward-thinking boutique technology group, now specializing in software development, electronic prototyping, and AI-powered systems.

The name “Gurly” — meaning stormy — reflects our nature perfectly: bold, creative, and relentless when it comes to innovation. We bring that energy to everything we design, build, and deliver.

What We Do Today
We engineer custom technology solutions that help businesses thrive in a digital-first, connected world. Our expertise spans:

Custom software development for web, server, and cloud-based platforms

Full-stack electronic design, prototyping, and firmware development

IoT and edge device integration

AI system architecture, including LLMs, computer vision, and automation tools

Whether you’re launching a digital product, building embedded systems, or automating industrial processes, Gurly Media brings the right mix of engineering skill, creativity, and hands-on experience to deliver solutions that work.

Trading as Control Hardware NZ
Our hardware and electronics division operates under the brand Control Hardware NZ. Through this arm, we’ve delivered specialized hardware solutions for industrial control, laboratory automation, and rapid manufacturing — used across dozens of educational and commercial institutions nationwide.

Looking Ahead
As technology continues to evolve, so do we. Our focus is on building smart, scalable systems — blending custom code with real-world electronics — to help our clients lead in innovation, not follow. From concept to deployment, Gurly Media Group is your partner in building what’s next.